Effective Plastic Surgery Marketing
More Audience. More Visitors. More Patients.
Many doctors do not take the time to create a plastic surgery marketing plan. Instead, with a marketing budget set aside, you find yourself writing a check for every random advertisement that seems to have potential for bringing in new business, but have you witnessed any “real” results with your efforts?
We specialize in online marketing strategies tailored for cosmetic and plastic surgery practices. Our process is to research, organize and execute a customized plan of action that will ensure consistent year-over-year growth for your practice.
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Strategic Marketing Plan for Cosmetic Practice’s
A well researched plastic surgery marketing plan covers every avenue in which you engage potential new patients. Starting with your website, social media and web presence, online PR, video production and other multimedia content, professional publications, lead generation strategies, synchronized printed materials, and more.
The purpose is to build a automated funnel that provides an unlimited number of new, qualified leads for your office. Staying ahead of your competition in the new digital advertising world is important to see growth and be a dominant player in the industry.
Below are the three steps to an effective online marketing plan that will separate you from the competition and bring in the flow of new patients to help your practice grow.
Step 1 – Appearance
It’s important to have an attractive look for your website, after all, in this industry everything is about looks. The way your website appears and is organized will effect how visitors to your site respond.
Your website is the biggest marketing asset you have. It’s live 24/7, all year round, and if it’s setup properly, will generate new patient leads every single day.
Step 2 – Web Presence
It’s just as important to have a beautiful, organized website as it is to have the proper exposure to the online community. It doesn’t matter how beautiful your website may be if no one can find you.
Position your practice online, using plastic surgery SEO, social media, pay per click advertising, media buys, and other strategies will bring the exposure you need.
Step 3 – Lead Generation
The last step of the puzzle is having the appropriate system in place that combines your website with your web presence and funnels the interested visitors to call or contact you for more information and appointments.
Executing a follow up strategy through phone calls and automated email marketing will complete the system and grow your practice.
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